At hokalondon.co.uk, we respect your privacy and aim to provide a secure, convenient and personalised online shopping experience. This Cookie Policy explains how cookies and similar technologies may be used when you browse our website, explore HOKA running shoes, shop for comfortable trainers or purchase sportswear and accessories.
We are committed to providing clear information about these technologies and giving you appropriate control over your privacy preferences.
This policy should be read alongside our Privacy Policy and Terms of Use. It is intended to reflect the requirements of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. What Are Cookies?
Cookies are small text files that websites may place on your computer, smartphone, tablet or other device when you visit them.
They help websites recognise your browser, remember certain information and perform functions that support the browsing experience.
Cookies may be used to remember shopping basket contents, maintain account sessions, support website security and understand how visitors interact with online services.
Some cookies are necessary for a website to operate, while others are optional and require your consent where applicable.
Cookies do not necessarily identify you by name, but information collected through them may constitute personal data under UK data protection law.
2. Why We Use Cookies
At hokalondon.co.uk, cookies and similar technologies may help us operate our online shop and improve the experience of browsing and purchasing products.
Depending on the services enabled, they may be used to:
- Maintain shopping basket and checkout functionality.
- Remember selected website preferences.
- Support secure customer account sessions.
- Protect against fraudulent or suspicious activity.
- Understand website performance and technical issues.
- Measure how visitors interact with product pages.
- Improve navigation and website usability.
- Support optional personalisation and advertising features.
We aim to use cookies only for appropriate purposes and in accordance with applicable UK privacy legislation.
3. Types of Cookies
Cookies may be classified according to their purpose, duration and the organisation that places them.
Session Cookies
Session cookies are generally temporary and expire when your browser session ends.
They may support essential functions such as maintaining your shopping basket while browsing.
Persistent Cookies
Persistent cookies remain on your device for a specified period or until you delete them.
They may remember preferences or recognise returning visitors.
First-Party Cookies
First-party cookies are set by the website you are visiting.
They may support essential website functionality and user preferences.
Third-Party Cookies
Third-party cookies are set by external services integrated into a website.
Where used, they may support services such as analytics, embedded content or advertising.
The use of third-party cookies depends on the technologies actually enabled on our website.
4. Strictly Necessary Cookies
Strictly necessary cookies help provide services you explicitly request and support essential website operations.
These may include:
- Keeping products in your shopping basket.
- Maintaining secure checkout sessions.
- Supporting customer account authentication.
- Remembering privacy consent choices.
- Protecting against security threats.
- Enabling essential website navigation.
Where cookies meet the applicable legal exemption, they may be used without requesting consent.
However, we aim to limit their use to functions that are genuinely necessary.
Disabling these cookies through your browser may prevent some parts of the website from working correctly.
5. Functional Cookies
Functional cookies may remember choices that improve your browsing experience.
Depending on the features available, these may include:
- Preferred language or display settings.
- Previously selected website preferences.
- Certain accessibility settings.
- Optional personalisation features.
Some functional cookies may be strictly necessary for a service you have specifically requested.
Other functional cookies are optional and will only be used with consent where required.
You may be able to change these preferences through our cookie settings or your browser controls.
6. Analytics and Performance Cookies
Analytics cookies may help us understand how visitors use hokalondon.co.uk.
For example, they may provide information about page visits, navigation patterns, technical errors and general website performance.
This information can help us identify improvements to product browsing, checkout functionality and overall website usability.
Where analytics cookies or similar technologies are not covered by a legal exemption, we will request your consent before using them.
If you decline optional analytics cookies, you should still be able to browse and purchase products using the essential website functions.
7. Advertising and Marketing Cookies
Advertising cookies may be used to measure promotional activity or help display relevant advertising.
Where such technologies are enabled, they may support:
- Measuring advertising campaign performance.
- Understanding interactions with promotional content.
- Limiting repeated advertising.
- Showing advertisements based on browsing interests.
- Measuring conversions associated with advertising campaigns.
Advertising technologies may involve third-party providers.
We will request consent before placing or accessing non-essential advertising cookies where required under UK law.
You can decline these cookies without losing access to essential shopping functions.
8. Shopping Basket and Checkout Cookies
Cookies may be necessary to support the shopping process on hokalondon.co.uk.
For example, they can help remember the products you have added to your basket, selected quantities and certain checkout information during your session.
Without these functions, customers may need to re-enter information or may be unable to complete a purchase.
Cookies used solely for essential basket and checkout functions may qualify for an exemption from consent under PECR.
Payment service providers may also use security-related technologies in connection with transaction processing.
Their handling of personal information may be explained in their own privacy notices.
9. Customer Account Cookies
If customer account functionality is available, cookies may help maintain secure login sessions and support account-related services.
These cookies can help recognise an authenticated session without requiring you to sign in again on every page.
They may also support security measures intended to prevent unauthorised account access.
We recommend signing out when using a shared or public device.
You should also keep your login credentials confidential and use a secure password.
10. Third-Party Cookies and Services
Our website may use external service providers to support payments, security, analytics, website functionality or other services.
Depending on the integrations enabled, these providers may use cookies or similar technologies.
Third-party services may process certain information according to their own privacy policies and applicable legal obligations.
We aim to assess relevant service providers and apply appropriate privacy safeguards.
Where third-party cookies are non-essential, we will obtain consent before they are used where required by law.
We encourage you to review the privacy notices of any external services you choose to use.
11. Your Cookie Choices and Consent
We believe customers should have meaningful control over optional cookies.
When you visit hokalondon.co.uk, you may be presented with a cookie consent notice or preference controls.
Where required, these controls should allow you to:
- Accept optional cookies.
- Reject non-essential cookies.
- Choose between available optional cookie categories.
- Review or change previously selected preferences.
Non-essential cookies should not be placed or accessed before valid consent has been obtained.
Your decision to reject optional cookies will not prevent you from using essential website services.
You can withdraw consent at any time through the available cookie preference controls.
12. Managing Cookies Through Your Browser
Most web browsers provide settings that allow you to view, block or delete cookies.
Depending on your browser, you may be able to:
- Delete cookies stored on your device.
- Block cookies from particular websites.
- Restrict third-party cookies.
- Receive notifications about cookie activity.
- Clear browsing data after a session.
Please note that blocking all cookies may affect shopping basket functionality, checkout sessions and customer account access.
Browser settings vary, so we recommend consulting your browser’s help documentation for specific instructions.
Deleting cookies may also remove saved preferences, including your previous cookie consent choices.
13. Withdrawing or Changing Consent
You have the right to withdraw consent for optional cookies at any time.
Where cookie preference controls are available on our website, you can use them to update your choices.
Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.
After withdrawal, we will stop the relevant optional cookie activities within our control, subject to applicable technical and legal requirements.
You may also delete existing cookies through your browser settings.
We aim to make withdrawing consent as straightforward as giving it.
14. Cookies and Personal Information
Information collected through cookies may include IP addresses, device identifiers, browser information, website interactions and other online identifiers.
Some of this information may qualify as personal data under UK GDPR.
Where personal information is processed, we apply the relevant data protection requirements.
Depending on the purpose, processing may involve consent, compliance with legal obligations or another appropriate lawful basis.
For more information about personal information, data retention, sharing and your rights, please refer to our Privacy Policy.
15. How Long Cookies Remain on Your Device
The duration of a cookie depends on its purpose and technical configuration.
Session cookies generally expire when your browser session ends.
Persistent cookies may remain for a defined period unless you delete them earlier.
Different cookies may have different retention periods depending on the functions they support.
We aim to use proportionate retention periods and avoid keeping cookie-related information longer than necessary.
Where cookies are used on our website, details of their specific duration should be made available through the relevant cookie information or preference controls.
16. Your Rights Under UK Data Protection Law
Where information collected through cookies constitutes personal data, you may have rights under UK GDPR.
Subject to applicable conditions and exceptions, these may include:
- The right to access your personal information.
- The right to request correction of inaccurate data.
- The right to request deletion in certain circumstances.
- The right to restrict certain processing activities.
- The right to object to certain processing.
- The right to data portability where applicable.
- The right to withdraw consent where processing relies on consent.
You may contact our customer service team to exercise applicable rights.
We will handle valid requests in accordance with the relevant legal requirements.
17. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in website technology, cookie usage, service providers or applicable legislation.
The latest version will be made available on hokalondon.co.uk.
Where changes affect consent requirements, we will take appropriate steps to obtain or renew consent as required.
We encourage visitors to review this policy periodically.
18. Contact Us About Cookies
If you have questions about this Cookie Policy or how cookies are used on hokalondon.co.uk, please contact our customer service team through the contact options available on the website.
We can assist with general enquiries about privacy preferences, website functionality and the handling of cookie-related personal information.
If you have concerns about the processing of your personal data, you may also contact the Information Commissioner’s Office (ICO).
Further information is available at https://ico.org.uk.
19. Our Commitment to Your Privacy
At hokalondon.co.uk, we aim to provide a comfortable and convenient shopping experience while respecting your privacy choices.
Whether you’re exploring HOKA running shoes, choosing everyday trainers or browsing sportswear and accessories, we want you to understand how website technologies may be used.
Our approach focuses on transparency, appropriate security measures and meaningful control over optional cookies.
We are committed to handling cookie-related information responsibly and complying with applicable UK privacy requirements.
hokalondon.co.uk – Enjoy a convenient shopping experience with clear privacy information and control over your cookie preferences.